Discover your new favorite brands...

It’s summer. You’re in a small European village, strolling down cobblestone streets, sampling local cuisine, popping into boutiques, chatting with shop owners, and collecting fashion finds that you’ll have forever. Let Modatrova (which translates to fashion finds in Italian) transport you to that village, where you can shop a curated selection of emerging designers that you won’t find anywhere else — all in one place.

Modatrova was founded by Caroline Barton in 2019 as an e-commerce destination for emerging designers. Caroline saw an opportunity to merge her love of fashion and travel to craft her own platform, creating a cohesive experience that gives shoppers that feeling of exploration from home. Today, Modatrova carries brands across clothing, jewelry, shoes, and accessories — dressing women for all of life's adventures.