Q&A With Kiane von mueffling, Founder of Sold Out NYC 

Can you walk us through your typical morning routine?

Alarm goes off at 6:30am! My husband brings me coffee and by 6.45 I am up. Then begins the wild dash to get the kids out the door at 7.35am. I do my best to be in my workout clothes so that I can come home and work out right away. Then the work begins...

Where is your next travel destination? Can you share your itinerary?

Nothing! My children are still unvaccinated so we are being very prudent. I am desperate to get back to my native Australia to see my family once the quarantine restrictions are relaxed. I would love nothing more than to have a swim at Bondi right now.

Favorite books, tv shows, movies and/or podcasts at the moment?

Book: Dr Will Cole: KetotarianTV: The Handmaid’s Tale: Season 4Podcast: The Daily (NY Times) podcast

Congratulations on launching your latest collection! What was your inspiration? Favorite piece(s)?

My inspiration is always driven by thinking deeply about the pieces for the season I think I will WEAR THE MOST. This is what I always want for Sold Out customers: to get endless wear out of the basics they purchase. My two obsessions this season are The Gimme That Shoulder Jumpsuit and The Boyfriend Sweater (our first ever Italian wool piece!)

You can shop all of Sold Out NYC's pieces on Modatrova here.

Below are Kiane's Modatrova favorites.