Q&A With Lucie harte, founder of soft animal

Tell us about yourself. Where are you from and where do you live now?

I grew up in San Antonio, and currently live in Houston by way of New York City, and many places in between. I settled in Houston 5 years ago and currently live with my boyfriend and our dog, Kirby.

What did you do before starting Soft Animal?

I graduated from the University of Southern California, then moved to NYC, but spent a lot of time in Chicago, Miami, London and Istanbul designing hotels.

Describe your brand. When did you launch? Where are you based? Why did you start it?

I am calling this business my Covid baby. Soft Animal is the result of my need for a creative outlet during the isolated periods of quarantine when Covid first hit the US. Our debut collection has ended up being a reflection of the events we have all endured over the last 18 months, and our collective response to them. What we ended up with was a line of elevated pieces that encourage creative self-expression, permission to be comfortable, and more awareness around how we live. We do most of our work out of New York City, but the brand is based in Houston, TX. 

Congratulations on launching your latest collection! What was your inspiration?

I could live in the boucle strapless top and skirt set!

You can shop all of Soft Animal on Modatrova here.

Below are Lucie's Modatrova favorites.