Q&A With sara annapolen, founder of sara joy

Tell us about yourself. Where are you from and where do you live now?

I grew up in CT, and now live in Westchester, NY. I studied Surface pattern design and fashion design at Syracuse University. I'm an artist at heart, always painting and coloring as part of my wellness routine. 

What did you do before starting Sara Joy?

I worked in the Garment center in Manhattan, in garment design, print styling, and print design. Most recently before launch I purchased, styled, and merchandised artwork collections for womens wear.

Describe your brand. When did you launch? Where are you based? Why did you start it?

I launched in 2020, and I'm based out of Westchester, NY. I want to empower women to find joy from within through fashion - a tool of self expression and a way to ignite positivity inside you, and in the world around you. I use my own artwork to create my prints - an important part of what I do. For the woman who wants to feel she is wearing something special - that she has discovered a gem unlike other pieces out there. My collection is for her.

Congratulations on launching your latest collection! What was your inspiration?

My Sunshine collection is inspired by the sun. When life presents challenges, we can always rely on the sun to shine again. There is nothing greater in the world than the warmth of the sun's rays on your face after a cold winter. The glow of golden hour. This collection was inspired by that amazing feeling the sunshine brings. My favorite piece is the Maxi Caftan for all the fabulous hostesses out there. 

You can shop all of Sara Joy on Modatrova here.

Below are Sara's Modatrova favorites.