Q&A With joie, owner & designer of joie digiovanni jewelry
Tell us about yourself. Where are you from and where do you live now?
Joie DiGiovanni, a Philadelphia native, began creating her one-of-a-kind jewelry in 2012 while recovering from a life changing car accident. During her healing process, she gained strength from the everlasting and changing beauty of nature that brought her happiness…colorful sunsets, ocean waves, falling leaves and the natural wonder of stones. Inspired by the magical quality of the pearl and how each gemstone is miraculously produced from an irritant in a living oyster, Joie designed her collection to represent the beauty of embracing life’s experiences creating art through each layer of our memories…emulating nature.
Each piece of art is hand made by Joie who personally selects the materials for her collections. Freshwater, South Sea and Tahitian pearls are combined with natural leather, semi-precious stones and diamonds to create a balance between bold and delicate, yet sophisticated and fun. Joie’s timeless pieces are in style for every occasion and season at any age. Each gemstone necklace is strung on unbreakable wire giving the wearer endless possibilities to create their individual statement.
In 2015 Joie DiGiovanni Jewelry became a family company when she hired younger sister, Dara, as her Production Assistant. Dara has become an expert at drilling holes in the delicate pearls preparing each for stringing and assisting in the quality control. As a young child, Dara was diagnosed with Asperger syndrome. Through programs that support children on the Autistic Spectrum, she has been able to receive a college degree and now plays an integral role in the success of her sister’s company. Joie and Dara give back to the autism community by supporting programs in Philadelphia and the Northeast Region that provide ongoing services to children affected by this disorder. Through their sisterly love, they hope to share their journey with others to see the beauty in each moment, each experience, each flaw. Life is a precious gem…an exquisite pearl.
What did you do before starting Joie DiGiovanni?
I worked in in clothing boutiques!
Tell us about your brand. When did you launch? Where are you based? Why did you start it?
Growing up, the woman in my family owned beautiful jewelry but they either wore it daily or reserved for special occasions. This always made me feel restricted, I loved to mix and match, layer and wear not just with evening gowns but also with jeans and sneakers. So, I set out to create a jewelry line that had the quality and sophistication of a Cartier but was more affordable and easier to wear.
Most in the industry told me that if I wanted to produce quality jewelry at an affordable price, I would have to manufacture overseas. But I did not want to mass produce my collection in factories with no visibility into the supply-chain or how they treated their employees. After an extensive search, I was able to contract with a supplier in New York that was willing to be transparent and a manufacturer in Philadelphia that hand-makes all of my fine metal each of my pieces individually.
I continue to be inspired by the women who are able to look so effortlessly perfect in their jewelry while being able to express themselves stylistically.
The brand is very much a representation of my own personal values: Respect for the artisan who has the confidence to follow their passion. Attention to product quality and sourcing. Expression through fashion and style.
Congratulations on launching your latest collection! What was your inspiration?
I wanted to create bolder pieces that mix and match with the current pieces but really stand out on their own.
You can shop all of Joie DiGiovanni on Modatrova here.
Below are Joie's Modatrova favorites.