Q&A With Jennifer, owner & designer of Jennifer demoro jewelry 

Tell us about yourself. Where are you from and where do you live now?

I’m a jewelry designer living in Southern California with my husband, son and lab mix, Luna. 

What did you do before starting Jennifer DeMoro?

I was an elementary school teacher for 20 years!

Tell us about your brand. When did you launch? Where are you based? Why did you start it?

My brand is Jennifer DeMoro Jewelry and I officially launched at the beginning of 2021. I spent all of 2020 designing, manufacturing and working on my new brand. I am based in Southern California and my production team is in New York.

 I definitely took the long route to get to where I am today with my jewelry business. My first career was in education where I stayed for almost 20 years. However no matter where I was in my teaching career, jewelry was always my passion. From designing and feeding my creativity to looking at it as one of my main life goals; I could never get too far away from it. Fast forward to today, it’s now my full-time job and I love every minute of it. 

Can you walk us through your typical morning routine?

I’m definitely an early bird and the first up in my house. Having that first hour or so to myself is a must! I get to enjoy my coffee, spend some time catching up on my news and emails, and easing into my day. Once my son gets up, it’s a whirlwind. I am busy prepping him for school and then we are out the door at 8 AM sharp. After drop off, I try to get a workout in (loving Orange Theory at the moment) and then back home to work. I like to check in with my production team in New York to catch up on orders and other new development. 

Where is your next travel destination? Can you share your itinerary?

Phoenix for an upcoming Trunk Show and then New York in early November. In New York I plan on meeting with my team there for several days and then taking the sights with my son and husband who will be joining me for this trip. 

Favorite books, tv shows, movies and/or podcasts at the moment?

I just finished The Invisible Life of Addie LaRue for my book club, which I loved. Highly recommend it! For TV shows, I recently binged “On The Verge” with Julie Delpy and Elisabeth Shue and of course there’s “Working Moms” which is my all time favorite show.I love my podcasts too! Smartless is on the top of the list. 

Congratulations on launching your latest collection! What was your inspiration? Favorite piece(s)?

Thank you! I really love this collection too! My inspiration for the collection and my brand in general is all about the free spirited beachy lifestyle of the 70’s. It’s filled with lots of color, bold, graphic details and fun pieces. My favorites are the Sundown Swing Earrings, the Orli Cigar Band and all the Chroma pieces. 

You can shop all of Jennifer DeMoro on Modatrova here.

Below are Jennifer's Modatrova favorites.