Helfrich: Luxurious Basics Made In Los Angeles

HELFRICH is a Los Angeles based brand known for luxurious basics that have the flexibility and sartorial conveniences the modern woman demands.  Made in Los Angeles, the label has a distinct "California" sensibility that celebrates the notion of casual luxury. Pairing clean, minimal silhouettes with innovative fabrics and fine Italian yarn exudes an effortless, undone chic aesthetic distinct to the HELFRICH brand.


1. How did you first become interested in design? 

My path to becoming a designer started with my love for the arts. I received a Bachelor of Fine Arts degree from the University of Southern California with a focus in painting, drawing and sculpture. Over time, I became increasingly interested in the relationship between art and fashion. This led me to enroll in Parsons Paris, where I received a postgraduate degree in Fashion Design and honed my skills in knitwear design.

After Paris, I started work at Equipment Femme in Los Angeles, where I was responsible for sweater design. It was a fantastic experience that allowed me to learn about all parts of the industry. I decided to leave my position there when I felt that the contemporary market was lacking quality knitwear at a reasonable price. The development and founding of HELFRICH was based on two essential ideas. I wanted to create a line that filled a void in the current knitwear market, and I wanted to utilize a conceptual, arts-based design approach to knitwear.

2. What has been the most challenging part of building a brand?

Learning and understanding every aspect of the business – from development, concept, design and production to sales and accounting, to public relations and press. While balancing and distributing my time evenly can be very difficult, every day holds something new and every day is an opportunity to learn more about each of those departments. That said, it's been an incredible ride and I can't wait to see what's in store for HELFRICH.

3. If you could choose one person to represent your brand, who would it be?  

I created HELFRICH to offer an elevated knitwear brand infused with a California-cool aesthetic that the modern woman deserves and demands. It’s hard to identify just one woman who represents all modern women, but I love Kaia Gerber and Yara Shahidi.  I would love to see how they would interpret the line through their own personal styles!

4. What does a typical day look like for you?

Every morning starts with coffee. After that, every day is very different! Working on all facets of the business is what I love most about being an entrepreneur.

5. What are some of your favorite things to do in LA?
I love having access to both the fun nightlife and the outdoors in LA - beach during the day and dinner and drinks with friends at night!

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