Andrea Weinberg (aka Andi) was living in New York City pursuing her degree while working full time and keeping up with an extensive travel schedule and some semblance of a social life. She wanted a bag that could support her – all weather, all occasion, all the time. Inspired by her studies of human-focused design processes, Andi spent five years working with a small factory in Brooklyn making over 60 iterations of her concept for a light-weight, durable, active, travel, transformer bag that is the ANDI we know today.
Q&A WITH FOUNDER ANDI WEINBERG
I grew up between central Pennsylvania and the suburbs of Atlanta. I've always been interested in functional design (as a child I loved hidden pockets) but my interest in design and style peaked when I moved to NYC in 2007.
2. What's on the horizon for ANDI?
The biggest focal point right now at ANDI is sustainability. Look for a lot of fun and inspired limited edition prints that we are doing with our fabric made from recycled plastics. We are also working on some unique pieces for the artist, photographer, mom-on-the-move and working professional.
3. What has been the largest obstacle you've faced so far in building a brand?
Prioritization between big picture goals and small picture necessities.
4. What advice would you have for other female founders?
Just keep moving forward – and make sure you movement is forward (not side to side).
5. What is a typical day like for you?
There really isn’t a typical day and that is what I love most about being an entrepreneur.
6. What are your favorite things to do in NYC when not working?
Walking everywhere while listening to music (bonus points for a lovely day!), people watching, eating, running into people I love.