Plush Apparel

Tell us about yourself. Where are you from and where do you live now?

I grew up in Northern NJ, just outside of NYC. I went to high school in NYC and lived there until 2021. I moved to Manhattan Beach, CA in April of 2021 and am loving the beach life!

What did you do career wise before starting your brand?

I started my career in sales for a large corporate advertising firm. I started by cold calling and over the years, built a strong account base. Despite having a “successful” career financially, I soon realized that as a woman I would never quite reach my full potential within that company. I left it all and fulfilled my dream of moving to Spain.

Describe your brand. When did you launch? Where are you based? Why did you start?

I tried to start Plush while I was living abroad in Spain, but found it too difficult with the limited resources that I had abroad. At 28 years old, I moved back into my parent’s house in NJ and started the company with $3,000. Plush began as just the 2 styles of our original fleece-lined tights. Within a couple of months, the orders started flowing in and my parents helped me pack and ship them out of their basement!

Congratulations on launching your latest collection! What was your inspiration? Favorite piece(s)?

Fun spring prints like strawberries & bright florals.