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Elizabeth Moore

Tell us about yourself. Where are you from and where do you live now?

I'm originally from Raleigh, NC and now live in Manhattan with my husband, daughter and sweet german shepherd.

What did you do career wise before starting your brand? 

I've had many careers, but I came to NYC for music and worked professionally as a singer in the city. Through this, I did some commercials and fell into fashion as a commercial print and fit model. I worked with some amazing companies and designers such as the Gap and Victoria's Secret, to name a few. This is where I learned how collections are created.

Describe your brand. When did you launch? Where are you based? Why did you start it?

I've been in business for 7 years, but in Feb 2020 I relaunched as sustainable fine jewelry company based in Manhattan. After working with manufacturers overseas, I was frustrated with the supply chain and the quality. I wanted a business that reflected my own values. We make all of our pieces in Manhattan's Diamond District with our team of master craftsmen where we can guarantee the quality.

Congratulations on launching your latest collection! What was your inspiration? Favorite piece(s)?

The Initial Collection is our most recent collection. My daughter's 16th Birthday Balloons was where it all started. After a crazy time in the city during COVID I was ready to celebrate and create something that was fun, whimsical and a reminder we need to celebrate even during the chaos.


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